TOP RULES FOR AN EFFECTIVE DIGITAL SIGNAGE SOLUTION
THE NEW ERA OF DIGITAL SIGNAGE.
You know those TV screens you see installed in more & more public areas like stores, restaurants, food menu boards & lots of other places. Well, that’s called Digital Signage. Digital Signage is a type of electronic display that is used to advertise and build awareness of new products. The images are displayed via LED, LCD monitors, Smartphone, PC, Tablets and may be projected as well. Digital Signage is used typically to inform or advertise. There are major benefits for digital signs over traditional static signs, including the ability to update content remotely over the web, adapt the screens to your viewers and even interact with your local audience. One of the difficulties to use these digital signage platforms is that end user needs skill and knowledge to use and maintain the contents updated. Owners often has to be on site to manage the content to display, they need to login and use systems that are so delicate and easy to “break”. The result is that often customers do not use these platforms unless there are skilled and dedicated persons to maintain the platform up and running. These factors are discouraging the use of these systems.
The big question is: What does it take to make this all work? Getting the traditional advertising or visual merchandising people, who have a lion’s share of the clients, together with the IT and display specialists can be challenging.
As an aid to the new person looking to deploy a network of screens, allow us to share with you some of our experiences in deploying such networks. Here’s our top list of things to consider.
While the initial outlay for the sign may be a lot more than what a print ad would cost the money that will be saved on printing costs further down the line.
What if you can change the Billboard displayed in your Bangkok business while sitting in a Starbuck Coffee in New York?
Digital monitors can be connected to the web which allows news feeds, Twitter feeds, currency updates, weather updates and more to be incorporated into the display. Blog post and video content from video sites such as YouTube may be included in the display as well. For example, in restaurants could display menu of the day, special recipes, tips and nutrition facts.
Make Your Content Lively
This allows you to directly advertise the same products in different stores for different prices to maximize your profits. If your signage network doesn’t have a call to action, “buy now for this price”, it might not be that effective in retail
Is It Easy to do small updates?
Everyone can do a big update. No problem. Just send hundreds of MPEGs to each location. Brute force and ignorance can make this happen (although perhaps not as easily as you might have originally thought). But what if you need to just update the price of something at the last minute? How hard is that? How long does that take to make the change?
What if you can use a simple Excel file to update your Digital signage platform?
No needs to copy files, send files, logins on CMS, no passwords. Just change content of a file and SAVE IT!
In addition to cost savings one of the great advantages behind digital signage design is the ability to update content at the click of a finger (or rather a mouse button). For example, a restaurant could utilise a series of digital menu boards that display different menu’s as the day progresses – i.e. breakfast, lunch and dinner.
“Please don’t make me talk to the IT guys! Isn’t there a better way?”
A large number of signage deployments today are actually done by sending around VHS tapes and DVDs in the mail. It’s the problem mentioned at the opening of this article where no one wants to talk with the IT department, because they always say “no”. So the merchandisers and advertisers alike think, “No problem, I’ll just use a DVD!” We can honestly say that this is a mistake. It is extremely prone to human error (getting the right disc or tape in at the right time and pressing play) and very expensive to feed.
Don’t fight the PC industry.
We are a big believer in industry standard technology. It’s absolutely amazing what multimedia power is built into the average $500 PC today, which seems to get cheaper and cheaper each day. Don’t fight it. Go with the flow. Locking yourself into a proprietary design will only lead to heartburn down the road. Maybe the proprietary system that you’ve selected is perfect for the one thing you need today. What happens tomorrow when you have a new requirement that you hadn’t thought about before? Do you end of scrapping the entire infrastructure? That can get expensive. A programmable system on industry standard hardware has the flexibility to grow and adapt to the changing requirements, without having to swap out the hardware.
A new concept of Digital Marketing.
The purpose of DISIEASY is to let you advertise and display your product easily, giving you the power to change contents in a minute, without a specific engineer skill. All you need is a common Computer or even a Tablet. DISI EASY let you bring your message everywhere with you. You can use it in fairs, during special events, as menu of the day in your restaurant, in your SPA center and much more. Anywhere you require a Digital Signage you can count on DISIEASY.
DISIEASY is ready to be installed in your website or application framework, or to be hosted in our datacenter. We can fully customize the platform based on your needs and requirements.
The power of DISIEASY is the possibility to display your advertisement simultaneously on different devices as
All this devices displays simultaneously the same content having also different behavior. You can decide for example to display a menu of a restaurant on Tablets using the “Menu style” display, while display the same content on TVs and Smartphones using an automatic slider view. Moreover on a Smartphone you have a “Call now” button that allows your customers to call you for contacts or bookings, just in a click!
If you want to know more, or you would like to see DISIEASY in action, please contact us and we will be more than happy to organise a demo session for you.